Welcome to the Hive, Lawcus Inc..
Harsimran, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Lawcus Inc. is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US law firm mapped, the 30,000 that look like Debt Fighters and your best customers, and three campaigns we'd run for Lawcus in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Lawcus Inc..
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public registry of buyers, a compliance-driven purchase, and a bootstrapped team that needs pipeline now.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 24,800 to 41,400 more of your best customers?
You already have the dream ones: the law firms that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 24,800 to 41,400 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- Debt FightersMoved to cloud-based practice management just before COVID-19 hit
Every cell is a law firm.
Every US law firm sits in a state bar association directory with attorney names, practice areas, and admission dates. We build the list from that, enrich the managing partners and office managers, and time the sends to bar renewal and budget cycles.
You're the first supplier that comes to mind.
We'll actively monitor all 165,491 US law firms and reach out when the right signal shows up, so Lawcus is the first name a managing partner thinks of when practice management comes up.
- New solo or small-firm bar admissionState bar directory. New practices need a system before their first client.
- Office Manager or Paralegal job postingJob boards. A firm staffing up is a firm buying software to run it.
- Trust account reconciliation flagState bar disciplinary reports. IOLTA problems push firms to compliant billing tools.
- Competitor renewal date approachingG2 and Capterra reviews mention contract end dates and switching frustration.
- New practice area or second attorney addedState bar records and firm press. Growth outpaces manual case tracking.
- Legal tech conference rostersABA TECHSHOW and Clio Cloud Conference attendee lists. Anyone there is shopping.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from State bar directories, court dockets, and legal job boards. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Harsimran, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.